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We are in an information age in which many households have computers. When we need to have homes repairs done, get the dog groomed, send flowers to our grandma, order concert tickets, find a new car, get a phone number for the local pizza place, or look for deals and coupons, many people now look to the web. Search Engines are the simplest way to get exactly what you are looking for and fast.
So, do prospective customers find your business? Or do they find your competitors?
So, do prospective customers find your business? Or do they find your competitors?
Search Engine Advertising (SEA) brings customers to you
that are specifically looking for your products or services. From
my own experience in marketing, advertising on the web is designed to be affordable and the cost-per-call results that I had seen were phenomenal. In my opinion, it is one of the best investments you can make in your company.
Even small businesses can compete on the major search engines. There is one drawback. As a Marketing Manager, I had been approached by many advertisers who offer to set up an account at a minimal fee and then establish a monthly fee that ends up consuming a significant percentage of the advertising budget. Or they promise a certain number of "leads" for a flat monthly fee; a situation in which they define what counts as a "lead" and you have no way of knowing where that monthly fee is being spent or how much of it is actually being spent on advertising. In those situations, the account manager has an incentive to run only the cheapest keywords and rely heavily on clicks from the organic results in order to maximize their own profit.
How can a small business afford to compete in the lucrative search engine marketplace if their account manager is pocketing a large share of the budget?
that are specifically looking for your products or services. From
my own experience in marketing, advertising on the web is designed to be affordable and the cost-per-call results that I had seen were phenomenal. In my opinion, it is one of the best investments you can make in your company.
Even small businesses can compete on the major search engines. There is one drawback. As a Marketing Manager, I had been approached by many advertisers who offer to set up an account at a minimal fee and then establish a monthly fee that ends up consuming a significant percentage of the advertising budget. Or they promise a certain number of "leads" for a flat monthly fee; a situation in which they define what counts as a "lead" and you have no way of knowing where that monthly fee is being spent or how much of it is actually being spent on advertising. In those situations, the account manager has an incentive to run only the cheapest keywords and rely heavily on clicks from the organic results in order to maximize their own profit.
How can a small business afford to compete in the lucrative search engine marketplace if their account manager is pocketing a large share of the budget?
Marchani Marketing takes a different approach to service.
We provide high quality account creation and management, without the excessive fees. Your success is our success and by viewing the collaboration of Marchani Marketing and your business as a team, we all benefit over time. Marchani Marketing can create your search
engine advertising account (there is an Account Creation fee) and help establish a budget that will fit your business’s objectives. A well-managed search engine marketing campaign can compliment the investment you have made in building your brand and increase the work you receive from the web.Cheap, do-it-yourself websites can end up looking like a cheap do-it-yourself website. Your website is an important marketing tool. It should lend to your company's credibility and convey why you are better than your competitors. Marchani Marketing has affordable website packages and will work to design you a website that you can be proud of.
* click here for more information
* click here for more information
As the owner of Marchani Marketing, marketing is my passion, but mathematics is my forte. With a B.A. in Quantitative Methods and Computer Science, I have extensive knowledge of data algorithms, computer applications, information management, and database structures. I also obtained a Masters of Business Administration in which my focus was Marketing. Search engine advertising account management allows me to utilize both of these skill sets. The ability to identify your target market, competitive advantage, and brand identity assists in the writing of effective text ads. I can discern what will grab your prospective customers’ attention, enticing them into clicking your ad.
I understand the complexities involved in getting the most for your advertising dollars. Above all, pricing is designed to be simple and affordable for small to mid-size businesses.
I understand the complexities involved in getting the most for your advertising dollars. Above all, pricing is designed to be simple and affordable for small to mid-size businesses.